Where Legacy Meets Strategy
 

I'm Karen Hoisington, a brand marketing strategist with a deep foundation in research and writing. I help organisations and individuals  preserve their legacy while staying relevant in today’s fast-evolving landscape.
 

With decades of experience across both public and private sectors — from national institutions to iconic consumer brands — I specialise in transforming historical archives into strategic brand assets.

My work bridges the past and future, turning rich legacies into compelling narratives that resonate with today’s audiences and inspire tomorrow’s.

Through a blend of archival digitisation, brand storytelling, and experience-led content design, I offer a unique approach called AIMM: Archive, Inspire, Modernise, and Monetise your brand heritage.

If you’re ready to future-proof your brand and make your story unforgettable, I’d love to show you how.

 

As a researcher, historian, author, designer, and art director, I seek to work with a diverse range of clients who value the preservation, organisation, and accessibility of their records, collections, or legacies in these categories:
 

1. Businesses  

• Business Founders – Manage large digital assets (photos, videos, designs) and need digital archiving systems.

• Family-Owned Businesses – Interested in preserving their brand’s history or legacy for anniversaries or internal culture.
   

2. Individuals

• Authors, Historians & Researchers – Want personal research papers or projects archived and accessible.

• Collectors & Enthusiasts – Those with rare books, photographs, memorabilia, or ephemera looking for preservation.

• Families & Estates – Interested in family history projects or archiving materials after a loved one passes (genealogy, letters, photos, etc.).

• High-Net-Worth Individuals – Preserving personal archives, philanthropic records, or legacy documentation.
   

3. Niche Opportunities

• Cultural NGOs & Heritage Groups

• Event Planners (e.g. for archiving large-scale event materials)

• Architectural Firms (historical building records, project documentation)

 

SERVICES

 

Our framework for service packages is tailored to different client types, each with clear deliverables and value.
 

1. Heritage Essentials
For Individuals & Families

Preserve the memories that matter most.

• Personal archive assessment

• Digitisation of documents & photos

• Metadata tagging & file organisation

• Family legacy timeline (optional)

• Archival storage guidance
   

Add-ons: Oral history interviews, printed memory books, coffee table books
 

2. Legacy Vault
For Small Businesses & Creatives

Protect your professional story and creative journey.

• Audit of business archives

• Digital Asset Management setup

• Naming conventions & structure

• Visual project history summary
   

Add-ons: Printed brand portfolio, physical storage consulting
 

3. Custom Solutions
Special projects, born-digital archives, or unique collections? Let's design a package around your goals.

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Contact
Karen Hoisington
Founder, Principal
Datum Digital
Archivist & Records Specialist
Email: karenhoisington@gmail.com
Phone: 88504762
www.datumdigital.net

 

 

​Get in touch

Looking to preserve your history or organise your valuable records? Whether you’re an institution, business, or individual, I offer professional archival services including appraisal, arrangement, description, digitisation, and long-term preservation strategies. Let’s work together to protect and share your story. For consultations or service inquiries, please reach out via [email/phone] or fill out the contact form.​​​​