Karen Hoisington is the founder of Datum Branding since 1986. As a trendsetter, she has branded airlines to zoos with a combined net worth of S$2 billion for local and international companies. Karen's wide experience working with diverse industries allows for cross-pollination of ideas, strategies, and partnerships as her unique contribution.

 

• Visualiser with David Bernstein's The Creative Business, London 

• Award-winning art director with Ogilvy & Mather Singapore

• Founded branding and design consultancy, Datum Branding

• Lecturer at Singapore polytechnics and Kyoto International University, Japan on marketing, design, and consumer behaviour studies

• International keynote speaker and trainer on personal branding and service excellence

• Student mentor for business students at Kingston University, London

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Awards

1983 Creative Awards (Gold)

1985 Creative Awards (Silver)

1986 Creative Awards (Merit)

2001 Mediacorp Star Awards 

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I have branded diverse industries, from airlines to zoos, including public and private enterprises, to retain value from their legacy and be seen as relevant and interesting. I have been partly responsible for the brand success of four billionaires listed on the current Forbes Asian Singapore's 40 Richest lists with industries that included banking, property, fashion and hospitality. The total value of the businesses is around SG$2 billion. 

 

I had the privilege to create the look and feel of products to achieve the perception of being inimitable, irreplaceable, extraordinary, and exceptional as desirable characteristics and qualities.  

 

I offer brand development and design, creative promotions for traffic growth and sustainable image awareness. I am best at brainstorming, strategy, and turnkey solutions. 

 

An award-winning art director of Ogilvy & Mather SEA, I founded my own brand agency, Datum Branding providing brand consultancy services. I have written three business books on branding based on my experiences, tested formulas, and expertise. 

 

I  help individuals create brands that maximise their market and personal potential. Coming from building market brands, I work best when clients find themselves stuck in hard places and need a lifeline. People describe me as resourceful, proactive, and well connected. Today, I am at the intersection of branding, design, art and communication to serve the needs of creative and innovative long-term thinkers who see legacy as a brand goal. 

. - Karen Hoisington