Karen Hoisington is a pioneering branding expert in Singapore, with an extensive portfolio spanning industries from airlines to zoos, and clients ranging from public sector organisations to private enterprises. She has played a key role in the brand success of four individuals currently featured on Forbes' Singapore’s 40 Richest list, with expertise across banking, property, fashion, and hospitality.

As one of Singapore’s earliest branding professionals, Karen has shaped some of the nation’s most recognisable Super Brands, including Asia Pacific Breweries, Club 21, TANGS, NETS, the National Library Board, and global initiatives under the Prime Minister’s Office. Collectively, the businesses she has serviced represent an estimated value of SG$2 billion.

Karen specialises in brand development and design, creative promotions for audience growth, and cultivating sustainable brand awareness. Known for her strengths in brainstorming, ideation, strategic planning, and delivering turnkey creative solutions, she thrives on solving complex branding challenges.

An internationally recognised speaker, Karen has delivered keynotes on personal branding in Sweden, Paris, and London, empowering individuals to maximise their potential through authentic brand development. With a passion for guiding clients from ideation to implementation, she is particularly adept at helping those facing strategic roadblocks or brand uncertainty. Clients and peers often describe her as resourceful, proactive, and well-connected.